Badfish SUP & Surf Shop

Badfish SUP & Surf Shop

Ovid Nine has been working with Badfish—and involved in the creative process—since 2019, designing across both digital and physical spaces with a consistency that only comes from a long-term partnership. The work spans social media and website graphics, catalog design, magazine advertising, in-store signage, product logos, and surfboard graphics — a broad range that demands fluency in the brand at every turn. Throughout, the approach has been to honor what makes Badfish distinctly Badfish, while quietly and deliberately strengthening the brand with each new project.

‍

Packaging + Product Design

Some of the most detail-oriented work in the Badfish collaboration happens at the product level, where design has to perform in the hands of the customer as much as on a screen or a wall. Ovid Nine works closely with the Badfish team to develop packaging and graphical elements across the full product range — from price tags and display cards to box design for SUPs, River Tubes, and accessories, plus graphics for two distinct surfboard lines. It's the kind of work where craft and brand cohesion matter in equal measure.